Having a creative, memorable and unique logo is integral to your business’s identity. And this includes the photo industry too.
A logo for your photography business is a must as it kills two birds with one stone. Firstly, it shows your clients your potential and provides a visual symbol that resonates with your brand. It also has the name of the business so that people find it easy to recollect your work. Secondly, when you use it for ads or on your images, it will constantly be in sight of your future consumers.
The logo should be simple that provides a visual treat to the viewers. Many photographers use a poorly-designed logo which destroys their brand and reputation.
They are the first thing your client will see and connect with too. So, it is important to get that right.
Importance of having a professional logo for your photography business :
A logo is the identity of your business through which people recognize you. Here are some reasons why you need a logo:
1. It creates a good first impression :
When your customer meets with you for the first time, that moment is crucial. That is the moment, you plan on creating an impression that will last forever. The first thing a customer will see about your photography business is the design of your logo and name. So, making sure that your logo justifies the work you do as a photographer is important. The general theme, color, text and so on of the logo must define your work. Everything has to be in sync. Consistency is must when you talk about designing. It will help you create a great first impression which can give you a long-lasting client.
2. Logo will keep your photos protected :
Imagine a scenario where a beautiful picture that you took and edited using. You added a beautiful frame, corrected some flaws and posted it on your social accounts. Now, you see many people using the same image without giving you credit. Wouldn’t you be hurt or irritated? Well, the reason is- it had no logo. A logo is not only your identity, but it also protects your photos. It prevents others from copying your images without giving due credits. If you trademark your logo on images, no one can use them without giving you credit. If they do so, you can sue them copyright.
3. Used for All Marketing Materials :
To grow your business, you will have to promote it. And for promotion, a lot of mediums are available both offline and online.
Offline medium includes pamphlets, billboards, and business cards and so on. While online mediums include websites, blogs and social media accounts. All these mediums will require a beautiful and uniform logo. So while designing your logo, you must keep all these channels into consideration. That logo will aid the customer to connect the work as yours. It, in turn, will get you more customers and establish your brand.
4. It will increase your customer base and income :
Sure, investing in a good logo design will cost you a little. But once people start recognizing you through that, it will bring in more customers. And more customers will help you generate more income and revenue. The logo will help you create brand awareness. When people see your art in the logo, it will convince them about your photography. Thus, it is imperative to create a unique and simple logo, which is easy to remember.
Here Are Some Tips For Your Photography Logo Design :
1. Chose colors carefully :
In photography also, there are various fields like wedding photography, corporate photography, etc. So while choosing colors is an important step while designing your logo. Logo’s color should resonate with the brand’s general mission. It should also show the field of photography you specialize in. Colors make a huge impact on the audience and therefore must be well taken care of.
The colors should appeal to the audience but should be universal too. Use solid colors and not gradients. Also, stick to 3 or 4 main colors and not more. And make variants of the logo with a different color scheme and choose the best. The rest you can use if and when such a time arises.
2. Don’t copy or follow every trend :
While it is tempting to get impressed with other designs, one must not lose originality. Taking inspiration is another thing, but blindly following trends is a whole different matter. Yes, it is important to be aware of the current trend of logos. Also, you can take inspiration from the successful logo for your photography business. But don’t copy the same logo or follow clichés as it never works. Make your own unique design that shows your work clearly.
3. Unique and Simple :
The logo is your brand’s identity, and that is why it has to be unique. You can’t take someone else’s idea as it won’t work for you. Additionally simplicity is always the winner. You need to keep your logo simple because simple things have the best impact. A complicated logo won’t be easy to remember. Just a simple logo that has the ability to showcase message, will do great for you.
4. The font should be perfect :
Having the right font is equally important. If it’s not perfect, it can distract the audience from the slogan or text. You can choose a custom font and make sure that the size and readability are perfect too. Based on the type of photography you are in, you can look for best font styles over internet. Try multiple fonts and the best way to find out what works is to do A/B testing. This way, you will know exactly what is working and what’s not. If you are too much confused about this, try Canva logo maker. Here you will get ready to use logo templates and will require minimum efforts from your side.
Photography is an art and if you pay attention to your logo design, that art will resonate more with people. Hopefully, the above tips will and benefits will push you to put more efforts in your logo.